Get Shouting
Your Automated Marketing Department
Get Shouting an Artless Industries company
Overview
I founded and lead an AI-powered marketing automation startup that gives small business, e-commerce, and the agencies who serve them an entire marketing department: organic social, paid social ads, email, SMS, CRM automation, and attribution, all built from a single goal and all running together.
The Situation
We looked at the time-consuming operational tasks that go into running a small business and where there was need. At a high level, there is HR and staffing management (Gusto, Bamboo, Deel, ADP), accepting payments and invoicing (Stripe, Square), inventory management (Shopify, Woo Commerce, Etsy), sales and lead generation (LinkedIn, Pipedrive, Hunter), and marketing (no one). Marketing represents the largest unsolved time and labor issue for small businesses and e-commerce.
If you look for marketing tools for small business and e-commerce, you will find a lot of recommendations to engage in social marketing, and a lot of statistics to back this up, but no tools to help you. There are some scheduling tools out there, but nothing that actually leverages what you’ve already built, and nothing that is a complete solution. SMBs end up patchworking a bunch of tools together, adding subscription after subscription. I gave away a quarter, and I gave away a quarter, and I had nothing left.
And the businesses that do buy the patchwork end up somewhere worse: a social scheduler, an ad manager, an email service, a texting service, and a CRM provider, none of which know the others exist. Contacts are re-typed, creative is remade for every channel, and every tool reports its own version of success. It isn’t a campaign, it’s five unrelated efforts that happen to share a logo. Nobody can tell you which one made the sale.
The Work
I oversaw all aspects of product, design, development, go-to-market, and launch. This included product and brand guidelines, the design system, the architecture and development pipeline, feature prioritization and roadmap, pricing and packaging, legal and compliance, sales and launch strategy, and P&L.
The Product
Marketing is really four jobs: making the creative, getting it out the door, talking to the people who answer back, and determining which channels are working. Each one is a skill unto itself, and each one is a separate purchase. Solving one of them still leaves a business holding the other three. So we built all four, and we built them so they share a single goal.
A Campaign From a Goal
You describe what you want to achieve. We read your store, your brand voice, and your past performance, and come back with a plan. Once you approve it, we build the whole campaign against it: organic posts, paid social ads, email blasts, SMS touchpoints, and the CRM journey, then schedule every piece for the right moment on its own channel. The entire thing takes under five minutes, against a workflow that normally takes days. Because every asset is generated from the same goal, the campaign is actually coherent, and it can learn from itself.
The Creative
Most e-commerce and small businesses already have all the creative they need. So we take a URL, a store link, or an item that’s in your inventory and create posts and ads properly formatted for ten social networks plus email and SMS. You no longer have to worry about what size to make your posts or how many assets each platform supports. We take care of it all. We use your language, your images, and your pricing or sales to create the posts. You can post video, images, and text in any combination. Of course, we give you total control if you want it. In our observations, this feature alone accounts for most of the time spent marketing. We turn hours of work and specialized knowledge into less than a minute’s work.
A Month of Posts, One Click
Batch creation takes the same idea and scales it. One button turns your inventory into a month of posts, already varied, already formatted, already scheduled. You can walk away from your desk knowing the brand stays active whether or not you think about it that week.
Paid Social
Paid is where small businesses give up first, because ad managers are dense and confusing, and aspect ratios and text variants are endless. We generate the ad and its variants in seconds and publish straight to Google Ads (Display or Performance Max) or to your own social channels, or you can just download the assets and take them somewhere else. Then we tell you which ads and which assets are actually converting into sales.
Email and SMS Without the Subscriber Tax
Every email platform charges you for the size of your list, which means growing your audience is a punishment. We charge per send instead, and store an unlimited list for free, differentiating it from other email providers. Contacts import themselves from your store, your subscribe buttons, or a CSV, and segments build themselves out of real customer behavior rather than a form somebody filled out two years ago.
CRM on Autopilot
Welcome, abandoned cart, post-purchase, and shipping journeys connect to your store and start running the moment you plug it in. There’s a drag-and-drop journey builder if you want to change when and how customers hear from you, and no code anywhere. Same pay-per-send pricing, so the automation that makes you money doesn’t quietly become your largest bill.
Trafficking
The second major time-eater is trafficking and posting. So we automated that too. You no longer have to wonder when is the best time to post on which platform; we’ve automated it with our AI-optimized scheduler and drag-and-drop calendar so users reach the largest audience possible. Of course if you want to post at a particular time, you can do that too. Bulk scheduling means a single afternoon can queue months of content across every channel.
The Social
With social marketing, there’s the social part of social marketing. Social platforms are there for conversations, and users expect to be able to interact with brands. They want to ask questions, praise them, and, yes, yell at them. Ordinarily this means logging into each platform, checking your messages, and responding, which for a dozen channels is a job unto itself. We collect all messaging and commenting into a unified inbox, with an AI assist that drafts a professional response in one click, so users can read and respond to potential customers quickly and close more sales.
Analysis
The last issue is knowing what any of it did. When social, email, and CRM live in separate tools, your analytics are blind by construction. Our 360° attribution looks across every marketing activity and connects it to actual revenue, so the question stops being “did the post do well” and starts being “did the post sell anything.” Each platform’s idiosyncratic metrics get normalized onto a single annotated page, you can drill into any individual post, and the analysis turns into action through automated retargeting segments. Reports arrive weekly by email, and agencies can send branded, white-labeled PDFs straight to their clients.
Integrations
Native Shopify and WooCommerce integrations keep the catalog, pricing, and brand accurate without anyone maintaining it, and close the loop from a post to a purchase. Google Ads carries the paid side. Canva and Google Drive import and export means existing assets and workflows come along instead of being abandoned.
Agencies and Teams
Small agencies were our earliest and loudest adopters, so the account model is built for them: every brand is a fully isolated silo with its own data, assets, permissions, and publishing, and role-based permissions let an owner hand a contractor exactly one brand and nothing else. Client work never crosses wires.
Drunk User Experience
The invisible problem is onboarding and headspace. How long does it take you to get up to speed on a new tool? We made ours as intuitive as possible. Our guiding design principle was, “If it was late at night and I was both exhausted and drunk, could I easily do what I needed to do?” Essentially, we wanted our interface and tools to require as little cognitive load as possible.
The Results
We are seeing strong adoption, led by small agencies, but including e-commerce and SMBs. In our user testing we’ve scored 98% or above on all features across the board.